Scroll to the bottom for a list of institutions that offer Marketing
MARKETING-CAREER INFORMATION SUMMARY
WHAT IS MARKETING AND WHO IS A MARKETER?
Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses.
Marketers are professionals who work in a corporation's marketing and promotion departments to get the attention of key potential audiences through advertising.
WHERE DO MARKETING GRADUATES WORK?
A marketer can work in all marketing and sales departments of all companies in the business industry e.g. food manufacturing companies such as National Milling Corporation Limited, Zambeef, Seba foods Limited etc. They also work in business companies such as Liquid Telecom Zambian, Airtel Zambia, MTN Zambia etc. They also work in Banks and other investment and financial institutions such as First Alliance Bank Zambia, ZANACO, Atlas Mara, AB Bank Zambia, FINCA Zambia, LBM investments, etc. they can also work for government agencies such as PACRA as communications and marketing officers, ZNBC as public relations and marketing manager, RDA etc.
They also work in schools and other learning institutions such as UNICAF University, Mulungushi University, Chalimbana University etc. as marketing officers/managers where they plan, prepare and manage the publication and distribution of publicity materials. Marketers can also work in the Admissions departments for all learning institutions such UNZA, CBU, Evelyn Hone College, UNILUS, etc. where they serve as a source of information for potential applicants and helping them with admissions process.
A marketer can also work as a social media associate or Digital Marketing Officer for companies like Zicon Media, Top Star Zambia, Chesco-Tech, Academia Resources Limited etc.
WHAT TASKS ARE INVOLVED IN THE WORK?
Graduates of marketing take up different and interesting job titles such as Marketing officer/manager, marketing research analysts, Brand manager, sales executive, public relations officer/manager, and media planner, social media associate, admission officer, event planner and fundraiser and so on depending on the company or organization where one finds a job.
For marketers who work in marketing departments and Admissions offices of schools and learning other learning institutions their day today tasks include market universities, colleges and other educational institutions to prospective students. Those marketers who work as Fundraisers in non-profit organizations their day to day tasks include, assessing the interests of prospective donors and developing communications that emphasize key services provided by their organizations. Their main task is to raise funds for non-profit organizations by essentially marketing their organizations to the public.
Those who work as Market research analysts their tasks include, designing and carrying out assessments of consumer reactions to new products/services, modified products, packaging, and advertising themes. They gather, organize, and interpret data using software and statistical tools.
Media planners work to determine what forms of media a company should use to attract consumers or gain users. They are well equipped to analyze the viewing, reading, listening, and surfing patterns of various consumer groups as required.
WHAT IS THE WORK SCHEDULE OF A MARKETING GRADUATE?
The work schedule of marketer depends on the company or organization where someone is working. For instance, marketing and sales executives work in offices but most times their schedule involves visiting clients in the fields. They can be in office from 08hrs to 12hrs and in the field up to 17hrs. Marketing research analysts go out in the fields to carry out surveys and they can be out there for weeks until the marketing survey is conducted. Those that work for government departments or any other offices of Business Corporations or learning institutions, they typically follow the normal 08hrs to 17hrs work schedule from Monday to Friday.
WHAT DOES THE JOB MARKET LOOK LIKE?
The job market for marketers is so much available, there are many jobs available, and they take up different positions and most of these positions can serve as an excellent stepping stone for careers in other areas of marketing. Every business company looks for marketers this is because effective marketing is essential to the success of every organization. In fact, anyone who is offering a product or service will benefit from having a marketing brain on their team.
As a marketer, you’ll help organizations to identify and understand their customers and come up with ideas to communicate the benefits and unique selling points of the organization’s product or service. As Zambian economy continues growing the demand for marketing graduates who have fundamental understanding of marketing concepts and practices and an appreciation of the role of marketing in society is also on the increase.
Every organisation needs Public Relation officers/managers, this is because public relation officers/managers learn to analyze an audience and identify the types of communication which can influence the target audience. A public relations manager/officer can help a company or organisation to maintain a positive reputation with the public.
Event hosting business firms such as T3 lodges and events, Fallsway Arena events, etc. they need someone with marketing qualifications, this is because they host events like Weddings, press conferences, sports and professional conferences. All these events require someone with knowledge and skills in marketing. Various business companies and organizations often employ recent graduates as marketing assistants/graduate trainees to carry out supportive duties and more routine tasks.
The private sector is the largest employer of marketers in Zambia because more business companies are on the rise in Zambia and the world at large and that’s where the services of marketers are mostly needed. The public sector also employs but mostly it’s through their agencies such as Road Development Agency as toll collectors, RTSA as call center agent or public relations officer, PACRA etc.
WHAT SORT OF CAREER-PERSONALITY MATCH IS REQUIRED?
To enjoy being a marketer, you need to be a person who has strong research skills. When working on market research projects, you must assess the needs and preferences of consumers for products and services. This requires both quantitative and qualitative research skills and you will learn about them in school. You also need to have communication skills, it is central to effective marketing, as a student you will need to refine your writing, verbal, and presentation skills while completing assignments and internships. You also need to have teamwork skills. Many marketing projects in college are team assignments. Therefore, you will develop strong leadership and teamwork skills.
Scroll to the bottom for a list of institutions that offer Marketing
WHAT SUBJECTS WILL THE PROGRAM COVER?
Even though the titles of marketing subjects vary from institution to institution, the subjects cover the same topics. The following are the subjects you will study and pass to graduate and receive your Marketing diploma or degree. And they include:
Business to Business (B2B) Marketing, Global Marketing Techniques, Marketing Research, Marketing Strategy and Management, Product Management, Retail and Sales Management, Logistical Strategies, Corporations and Financing. Principles of Marketing as well as Quantitative Methods, introduction to management and business communication.
WHAT ARE THE ENTRY REQUIREMENTS?
To qualify for this program you need to have (5) credits Ordinary levels including Mathematics and English, when enrolling for a degree any three year Diploma in marketing from a reputable and well recognised college or university is an added advantage.
WHAT OTHER PROGRAMS OF STUDY CAN MAKE SOMEONE A MARKETER?
To work as a marketer, there are other alternative qualifications apart from marketing only. You can study all business based programs such as, business administration or, public relations and advertising and Journalism and still work as a marketer.
WHAT ARE THE FUTURE ADVANCED QUALIFICATIONS AVAILABLE AND WHY?
Once you study marketing, you may decide to pursue a master’s degree in marketing, or marketing with finance or journalism or public relations and advertising. A master’s degree gives you an upper hand when it comes to changing your career for instance you can pursue a master’s degree in public health, environment education, public administration etc. it also helps when it comes to finding new jobs in competitive environments especially abroad. It’s a sign that apart from general skills, you have taken keen interest to master one area of your job more than other people. With a master’s degree one would become a university lecturer as well.
The reason you need to advance your qualifications is because, the workforce is becoming more diverse every day. Hence the need to advance your career for increased retention rate, a higher retention rate is beneficial to the organization because it reduces the cost of hiring. Some organizations need a combination of education and several years of related work experience to become a manager. Although a bachelor’s degree is sufficient for most positions, some jobs require a master’s degree. Some higher level jobs require a master's degree in marketing or other related fields. `
INSTITUTIONS THAT OFFER MARKETING
COPPERBELT UNIVERSITY
Programme duration: 4 years (degree)
Mode of study: Full-Time, Evening and Distance Learning
Admitting school: School of Business
Intakes: January
Location: Kitwe
Contacts
Tel: +260 212 290816 / +260 212 290815
Email: deansb@cbu.ac.zm
Website: www.cbu.ac.zm/fees
ZAMBIA CENTRE OF ACCOUNTANCY STUDIES UNIVERSITY
Programme duration: 4 years (degree)
Mode of study: Full-time, Part-time and Distance Learning
Admitting school: School of Business
Intakes: August
Location: Lusaka
Contacts
Tel: +260 211 232093 / +260 211 222542
Email: information@zcas.edu.zm
Website: www.zcas.ac.zm/zcas-university/fees
MULUNGUSHI UNIVERSITY
Programme duration: 4 years (degree)
Mode: Full-Time
Admitting school: School of Business Studies
Intakes: September
Location: Kabwe
Contacts
Tel: +260 215 228004
Email: academic@mu.ac.zm
Website: www.mu.ac.zm
CAVENDISH UNIVERSITY ZAMBIA
Programme duration: 4 Years (degree)
Mode of study: Full-Time and Distance Learning
Admitting school: School of Business and Information Technology
Intakes: January and July
Location: Lusaka
Contacts
Tel: +260 211 387600 / +260 211 387601
Email: jchikonde@cavendish.co.zm
Website: www.cavendishza.org/admissions/fee-structure
UNIVERSITY OF LUSAKA
Programme duration: 4 years (degree)
Mode of study: Full-Time, Part-Time and Distance Learning
Admitting school: School of Business and Management
Intakes: January and July
Location: Lusaka
Contacts
Tel: +260 972 832671 / +260 976 075850
E-mail: registraracademic@unilus.ac.zm
Website: www.unilus.ac.zm/fees.php
KWAME NKRUMAH UNIVERSITY
Programme duration: 4 years (degree)
Mode of study: Full-Time and Distance Learning
Admitting school: School of Business Studies
Intakes: September for Full-Time, and April for Distance Learning
Location: Kabwe
Contacts
Tel: +260 975 900402/+260 953 909029
Email: registrar@nkrumah.edu.zm
Website: www.nkrumah.edu.zm
NATIONAL INSTITUTE OF PUBLIC ADMINISTRATION
Programme duration: 3 years (diploma) / 4 years (degree)
Mode of study: Full-Time, Part-Time, and Distance Learning
Intakes: January and July
Location: Lusaka
Contacts
Tel: +260 211 228803
Email: registrar@nipa.ac.zm
Website: www.nipa.ac.zm
KENNETH KAUNDA METROPOLITAN UNIVERSITY
Programme duration: 4 years (degree)
Mode of study: Full-Time, Part-Time and Distance Learning
Admitting school: School of Business
Intakes: July for Full-Tim and Part-Time, and October for Distance Learning
Location: Lusaka
Contacts
Tel: +260 211 268471/+260 965 943695
Email: admissions@kkmu.edu.zm
Website: www.kkmu.edu.zm
EDEN UNIVERSITY
Programme duration: 4 years (degree)
Mode of study: Full-Time, Part-Time, and Distance Learning
Admitting school: School of Law and Business Studies
Intakes: January and July
Location: Lusaka
Contacts
Tel: +260 211 843535/+260 977 794995
Email: edenuniversity@edenuniversity.edu.zm
Website: www.edenuniversity.edu.zm
THE ZAMBIA CATHOLIC UNIVERSITY
Programme duration: 4 years (degree)
Mode of study: Full-Time, Part-Time and Distance Learning
Admitting school: Faculty of Business Management and Finance
Intakes: January and July for Full-Time and Part-Time, and April, August and December for Distance Learning
Location: Kalulushi
Contacts
Tel: +260 212 730209/+260 974 305033
Email: registrar@zcuniversity.edu.zm
Website: www.zcuniversity.edu.zm/financeandfees.html